Vimeo is Live
Vimeo is investing heavily in a live streaming service. One proof is the two announcements made a few days ago of the acquisition of Livestream and the launch of Vimeo Live.
With these two services, the American company intends to offer its members the professional resources of live transmission. This will make Vimeo one of the most complete video solutions on the market for companies, organizations and professional creators.
Once the integration of the two platforms, Livestream and Vimeo, is complete, the 35 million service members (data from January 2017) will be able to capture, edit, transmit and archive live events, as well as archive, distribute and generate revenue in one environment.
How important is the Live option and the Livestream purchase?
The investment in Vimeo Live is easy to understand. In 2016 alone:
- 81% of US consumers saw a live video.
- 80% recognized that they would rather watch a live video than read a blog post.
- 82% prefer a live video to following posts on social networks.
If you also consider that Vimeo was the only open video platform that didn’t have this service, you can see how urgent this option has become.
The choice for Livestream turned out to be obvious, because Vimeo was forced to adapt to this market quickly and needed the know-how and tools for which this streaming company is widely recognized in the market.
The integration of these two services will give Vimeo members the following:
Production hardware and software - Livestream has production tools and services ready to capture, broadcast and edit live events. This will benefit Vimeo subscribers, since all of this can leverage the platform’s robust video tools.
High-quality streaming - Vimeo Live can broadcast in full 1080p with integrated cloud transcoding and adaptive broadcasting. That is, the high quality of live videos is guaranteed. In addition, live videos are archived automatically and can later be replaced with files that support 4K viewing.
Distribution and Marketing Tools - Creators using Vimeo Live can incorporate the Vimeo player, which is fully customizable, wherever they want. At the same time, they can see who is participating in the event being streamed, access users' email logs on the player, chat via live chat, and view updated and archived statistics to analyse their performance. With Livestream tools, video creators will soon be able to distribute live on all social networks, such as Facebook, YouTube, Twitch and Twitter.
Unique Home for Video Workflow - Vimeo now provides a home where creators can host their videos and where their workflow becomes more fluid - from broadcasting and self-archiving to storage, management and collaboration for distribution, marketing and analysis. Post-event videos can also be monetized directly through rental, purchase or subscription. Vimeo is also poised to integrate live with its over-the-top (OTT) technology, which will allow live content in its applications for Android, iOS, and more.