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Brand and experience erosion with the “bring your own device” strategy performed by big consumer brands.
Reducing expenses with STBs from P&Ls and balance sheets.
Losing market space and revenue to competitors with an open ecosystem Set-top Box.
Reducing call times at customer support center with complex STB configurations.
Gather customer service usage data and learn patterns.
Different STBs from several different vendors, making it harder to unify the experience and device management protocols.
Pay TV revenues are falling down, limiting the resource availability in R&D for the TV vertical.
Increase revenue sources with on-screen advertisement, product/app placement and app revenue share.
Reduce customer churn and customer service costs by way of reducing on-site assistance.
Control the user experience, prioritizing the operator, and its partner content.
Reduce CAPEX during the STB acquisition, allowing the same experience at a third-party device with the same level of control.
Reduce the device maintenance and development costs, as well as reducing the AndroidTV certification needs to the bare essentials.
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