How sports brands can make the move from Linear TV to OTT When we think of sports associated with media, we tend to think about game broadcasts and usually forget about a huge deal of content that can be monetized. But around the games themselves, there’s a whole world of potential content just waiting to…
Understanding the benefits of having a complete Media Player Consumer’s experiences and expectations have come a long way since audiences first got their ears on the gramophone. Media experiences are all over the place and spread across multiple devices, but the interesting turning point was the shift from hardware expectations to the versatility of each…
The status of OTT and CTV in 2019 OTT and CTV have created a lot of buzz these last few months, with some interesting headlines popping up. The increased investment from content providers and an overall increase in consumption from audiences had a lot to do with this exposure. But what is the difference between…